The International Advertising Gift Council (IGC Partners) awarded The Promotional Specialists (TPS) with
the designation of “Best Eco-Friendly Product” for the launch of the World Clean Air Forest Initiative
(WCAFI) Clean Air Tree Kit based on submissions from over 30 countries from across the globe at the
recent IGC Partners Annual General Assembly in Macau.
World Clean Air Forest Initiative (WCAFI) Clean Air Tree Kits contain everything a recipient needs to grow
their tree and are 100% compostable and biodegradable, feature the Plant for the Planet logo endorsement. With
each tree kit purchased, WCAFI also plants another tree elsewhere around the world . WCAFI Clean Air Tree
Kits are made in Canada by Founding Patron Jiffy, a global manufacturer of quality forestry, horticultural, and
home gardening products and are fully customizable for corporate or brand initiatives. Each kit also contains a
unique PIN for recipients to register the planting of their tree, view the locations and “Clean Air Effect” of the trees
planted to date using on-line mapping.
Aaron Moscoe, TPS CEO explains, “TPS leverages the WCAFI Clean Air Tree Kit program to engage consumers
in our clients’ corporate social responsibility initiatives and branding in a meaningful way. It's an amazing product
that puts one ton of Clean Air in the palm of your hands. It is designed to help fight climate changes, reduce
pollution, counter-act deforestation, and helps unite humanity to look after our beautiful planet”. Moscoe
continues “We are honoured to be recipients of this award and fortunate to have partnerships with WCAFI,
founding patron Jiffy and a host of other partners dedicated to WCAFI and the development of this product”.
The World Clean Air Forest Initiative is a U.K.-based non-profit organization whose mission is to Clean the Air,
to help fight climate changes, desertification and pollution through the planting of trees and funding of educational
programs. WCAFI operates in support of and features the endorsement of the United Nations Environmental
Program’s Plant for the Planet Billion Tree campaign. Managing Director Andrew Pothecary relayed that
“WCAFI was formed to raise awareness of the importance of Cleaning the Air and to provide a vehicle for those
wanting to affect change and to plant trees to create a lasting positive impact on our atmosphere and the air we
breathe”.
The International Advertising Gift Council (IGC Partners) is a world-wide consortium of companies, founded in
1956, dedicated to bringing new standards of creativity, quality and efficiencies to the corporate and promotional
gift industry. IGC Partners carefully selects its members in order to ensure t hat each represents the most
dynamic and successful promotional business in its country.
The Promotional Specialists (TPS) is a leading Promotional Marketing company with a focus on eco-friendly
premiums and incentive programs. TPS assists progressive brand oriented companies accomplish their strategic
Marketing, Sales and Human Resource oriented objectives.
For more information Contact:
The Promotional Specialists - Aaron Moscoe, CEO: +1 905-474-9304, aaron@tpscan.com
World Clean Air Forest Initiative – Andrew Pothecary, Managing Director: apothecary@wcafi.org
International Advertising Gift Council - Ross Thompson, Chair: Ross@giftpoint.co.uk